1. Introduction

This privacy policy explains how your personal data is collected, used and protected when you visit this website.

2. Data Controller

Christoph Heidelberger
Labororatorium Media AG
UID: 106.327.575

Neuhausstrasse 18
8044 Zürich, Schweiz
E-Mail: lab@laboratorium.ch

3. What data is collected and by whom?

• Contact Information: If you contact us via a form or email, your name, email address, and message content will only be collected, processed, and used by us.

• Usage Data: When you visit the site, information such as your IP address, browser type, operating system, pages visited, and time of access may be collected through services such as Google Analytics (if enabled).

• Cookies: This website uses cookies and similar technologies for the essential functionality and analysis of the website. You can manage your cookie preferences in your browser settings.

4. Purpose of data processing

Your data will be processed for the following purposes:

• To operate and maintain the website

• To respond to your inquiries

• To analyze and improve the performance of the website

• To comply with legal obligations

• To support business operations, such as internal analytics, service improvements, or potential business transfers

5. Legal basis

Processing is carried out in accordance with:

• The Swiss Federal Act on Data Protection (nFADP)

• The EU General Data Protection Regulation (GDPR) (if applicable to visitors based in the EU)

Legal bases include consent (where required), contractual necessity (e.g., when you contact me), and legitimate interest (e.g., analytics, security, website functionality).

6. Data Sharing and Business Use

Your personal data may be shared or used in the following cases:

• With service providers, such as Google Analytics, etc., who process data on my behalf within the framework of confidentiality agreements.

• For business operations, including internal analysis, service improvements, or in the event of a business transfer (e.g., sale, merger, or restructuring). Such transfer will be made under appropriate confidentiality and data protection precautions.

• If required by law.

• Your data will never be sold or used for third-party marketing purposes.

7. Cookies and tracking

This website uses cookies and similar technologies to:

• Ensure the essential functionality of the website

• Analyze visitor behavior (if analytics is enabled)

You can disable cookies through your browser settings. On your first visit, you will see a cookie notice that allows you to manage your preferences.

This website may use Google Analytics, a web analysis service provided by Google LLC. Google may store data on servers outside Switzerland or the EU. For more information, see Google's privacy policy.

8. Data security

Appropriate technical and organizational measures have been taken to protect your data from unauthorized access, loss or misuse. This includes security measures enforced by trusted providers such as Squarespace and Google.

9. Your rights

You have the right to:

• Access your personal data (if stored)

• Correction or deletion

• Objection to processing: withdraw consent at any time (e.g. for analyses)

To exercise your rights: contact me at: lab@laboratorium.ch

10. Changes to this Policy

This Privacy Policy may be updated from time to time. The current version will always be available on this page. Continued use of the Site after any changes are made will be conditioned upon your acceptance of the updated Terms.